What Businesses and Companies Need to Know About Going
Online
Some business owners and company
managers do have to chose between still being offline (i.e. not using the
internet of things as a platform for doing business) or going online. This is a
very necessary decision to make and as such it requires proper knowledge,
planning and attention. I will be writing about what businesses and companies
need to know about going online.
Social Media Landing Page for Marketing, Advertisement and Contact
Display
The first thing I will like to
share here is about if your business or company is ready to go online. When
does a business or company need to go online is determined by a simple factor
which is “Is the business serving any online attention”. By this I mean what
service do you offer as a business or company that needs to go online. Are you
as a business owner or manager of an organisation considering going online
basically because you want to grow a large community of customers or clients?
If that is your reason of going online, then what is the right approach to go
about it? If going online is basically for marketing and advertising your brand
or products and services, and other reasons are not to offer any service online
customers, then the best approach is to use a marketing and advertising
platform and just having a landing page as your company’s or business’ official
page. If your business or company fall under this category, there is no need in this case to own a
website especially if your business or company is small business and not
yet standing aright. Owning a website
for your business just to display contact information is not a good managerial
decision to make. Facebook is one of the good social media platforms to
create a landing page for your business and this is free. And if you want to
run some advertising it is also easy to do it right there – that shouldn’t be
your only medium to run your adverts. However, if you are not used to using the
internet then you will need to pay a freelancer to help you with managing your
Facebook business page and running adverts across the internets.
Own A Website for Rendering Services Online
If your business or company is
actually ready to offer real time service(s) online to it’s customers or
clients then consider having a website for your business or company. When you
have created and launched your website for your company or business the other
thing to do is to start pulling traffic to your website so that those whom you
care about can know about your online existence and they can start visiting
your site to get services rendered to them. Without actively engaging in
putting your website on high traffic sites for creating awareness websites do
not by default create awareness themselves, it is by coincidence that a visitor
who never knew about your website gets to your website if you do not create
awareness for it. Using SEO is not enough because people only by chance get to
follow the link in the search result to your website. Using SEO tools should
only be an added awareness creation strategy and it is also highly recommended.
Running Adverts for Your Brand or Services
As I mentioned above, whether you
own a website for your business/company or you are using only social media
platform for your business or company landing page it is necessary to create
awareness. That can be done effectively using the advertising tools and
platforms found on the web. There are various ways to create awareness anyway,
but I will only write about running ads (advertisements) as a means of creating
awareness. To create and run your ads you will need to first have the right
capturing or convincing words that will match and attracts your potential
customers’ wants. Another thing to have is the right image for displaying and
conveying the right messages to your potential customers via the ads. Then the
next thing will be to head to advertising platforms to place your ads and to be
published. This usually cost some money – though some platforms offer free or
both free and paid ads packages. Find which one is ok for your business’ or
company’s financial purse strength.
Run Ads Strategically at Planned Intervals
Know that you regularly need to be
running ads to continually pull old and new visitors to your sites or social
media page. This should not only be done when your business or company is not
having enough clients or customers. Rather, it should be done regularly even if
your business is doing well in terms of sales and production. As your business
grows, you should plan and layout out ways of handling and synchronising sales,
production and advertisements.
I hope this piece of article was
helpful to you. Please comment and share to friends on your social media
platform for others to benefit from it. If you have questions feel free to ask
and subscribe to more article releases. Hope to see you see you again here.
Thanks.
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